Designing a Trustworthy UX for a Lottery Platform | Pooling Numbers

Overview

Pooling Numbers is an online lottery courier service that allows users to purchase lottery tickets digitally. I worked as the solo product designer, collaborating with the CTO and handing off designs to offshore engineers. The product is desktop-focused and has since shipped.

The Challenge

Create a trustworthy and streamlined experience for users to browse, purchase, and manage lottery tickets online — an industry where credibility and usability are critical.

Outcome

• Final product launched and live in-market

• Designs implemented closely to spec despite offshore development constraints

• Positive early feedback from internal stakeholders

My Approach

• Defined IA and user flows from scratch

• Designed high-fidelity wireframes and UI

• Worked directly with the CTO and engineers to ensure dev feasibility

• Led usability reviews internally

Key Design Decisions

• Trust-first UI: Built credibility through clean UI, clear pricing, and visual consistency — crucial for a product involving money and gambling.

• Simplified ticket purchasing: Reduced the steps to checkout by 40% through modular flow design and upfront info clarity.

• Dashboard UX: Created a user dashboard to view past purchases, winnings, and remaining balances in one glance, promoting transparency and return use.

Results & What's Next

• Desktop app shipped with designs largely intact, enabling real-money lottery ticket purchases via a clear, trustworthy flow.

• Internal teams praised the user-friendly dashboard and simplified checkout process.

• Future improvements may include mobile optimization, better onboarding, and gamified account tracking (e.g. recent wins, streaks).